Comfort, fit and durability rank high with men when it comes to choosing their eyeglasses.

While men are concerned with style, they won't forsake comfort and fit just to look good. At Looking Glass Optical you'll find all the frame lines that cover your most important criterion.

You'll uncover fashion lines for men from BCBG Max Azria, Cole Haan, Gucci and Tourneau on our displays.

Experts have been noted as saying that "...the Cole Haan collection is comprised of unique product groupings based on Cole Haan design and iconic inspiration. The hallmark of the collection is the approach of '360 degree' design, using innovative materials. Furthermore, the men's styles show the highest quality and distinctive design that reflect Cole Haan's dedication to its artisan heritage, modern design and innovative materials."

The more active man may want to unearth frames from Nike, Adidas and Izod. Nike and Izod's flexible materials make them the perfect eyewear for everyday wear as well as running, biking or any other activity for a weekend warrior. Adidas' clear, simple and unwavering passion for sport makes them the ideal eyewear choice for the man who wants his eyewear to stay at the forefront of technology.

The Trends
The aviator and double brow-bar style from Ray-Ban have seen a reemergence. Made with new materials, and pared down a little, the aviator is back in a modern version.

Larger and bolder eye sizes and frame shapes are making an appearance. Bear in mind that the biggest styles balance better with larger body types. The smaller styles are still around, and still work well with smaller faces.

Rimless and semi-rimless styles from Silhouette are perfect for the man who wants a modern or minimalist look. Combine a pair of rimless glasses with a Teflon non glare coating and the glasses practically disappear. You will appreciate the lightweight comfort provided by this frame and lens combination, while women will appreciate your look.

Used in golf clubs, bicycles and space shuttles, titanium is a big draw for men as an eyeglass frame material. The metal is super lightweight, non-corrosive, very durable and stylish as well.  Titanium frames rate high in both the function and fashion categories. Other options such as stainless steel, aluminum and SPX are also popular and have lightweight and durable properties.

For a younger, hip or retro look, men are turning to plastic. Lightweight and comfortable, plastic frames come in a wide variety of styles including: thin plastics, bold, black '50s-style frames and layers of colored plastics laminated together to create a unique effect. Even classic shapes in tortoise plastic can create just the right balance of function and fashion to win over the most discriminating buyer.